Artenauta magazine is a project that was born out of a need, that of making truly inclusive a place too often misunderstood and far from everyone's reach: the museum. In this case we are talking about of the Education Department of the Rivoli Castle, a place in which stands the first museum Italian contemporary art. The content of the magazine delves into the identity of the Department, its history, its activity and its goals through the development of a concept graphic and theoretical, designed with the utmost precision to become a format. The magazine, through the concept of travel as knowledge, takes us takes us on a journey of discovery within the museum, understood as an inclusive space and no longer exclusive.

 

The identity of the magazine is developed through a single common thread: the concept of travel as knowledge. The color palette is used within the magazine to distinguish the three different sections, through charged colors that reinforce and illuminate each other each other, giving energy.

The graphic identity of the magazine continually refers back to the idea of welcoming the public, of dynamism, humanity and above all relationships, through a tone of voice that is serious but dynamic. Once the product and its contents, it was necessary to reach the target audience, and the integrated communication was a key support for doing so. Starting with the core values of the target world: art, the culture and education, the purpose is to announce the release of a new magazine and make it known to the target audience.​